The commercial phase of the Kingdom’s automotive program began a day after the ceremonial one. Ceer published the specifications of the Exobot sedan and SUV on the morning after Crown Prince Mohammed bin Salman launched the marque’s first vehicles at King Abdullah Economic City, and opened its online configurator to orders for a limited First Edition. The premiere answered whether the Kingdom could build a car. The spec sheet begins to answer what kind of car it has chosen to build first: a flagship.
The published figures place both body styles at the performance end of the electric market. The sedan is listed at up to 670 kilometers of range and the SUV at 560, measured on the NEDC cycle, from a 112 kilowatt-hour battery on an 800-volt architecture that charges from 10 to 80 percent in under 30 minutes. The two trims now offered produce 850 horsepower. Figures published alongside them show a top specification of 1,111 horsepower and 1,500 newton meters of torque, with the sedan reaching 100 kilometers per hour in 2.1 seconds in that form. Both cars sit on a 3.2-meter wheelbase, and at 5.26 meters the sedan measures into the full-size class.
Two trims frame the opening offer. The First Edition, a numbered limited run in two launch colors, was open to orders through the company’s configurator within a day of the premiere; a Plus trim with wider customization follows in 2027. Regional coverage of the launch points to deliveries beginning next year, with Middle East and North Africa markets to follow the home market. No price accompanied any of it.
The numbers revise the reading of Monday’s single nameplate. A 5.26-meter sedan with 850 horsepower aims above the broad center of the market. It is a halo product, built to establish what the badge can mean before the smaller models arrive to carry volume. The seven-model plan Ceer has published, extending into midsize and compact segments over five years, now reads as a descent from the top rather than an expansion from the middle. That is the sequence most new performance marques have used: the flagship absorbs the cost of credibility, and the smaller cars monetize it.
One technical choice will shape how the figures are compared. The ranges are certified on the NEDC cycle, an older standard that returns higher numbers than the WLTP and EPA procedures used in Europe and the United States. Against imports certified on stricter cycles, the Exobot’s working range will be judged by drivers rather than by the sheet. The 800-volt architecture points the same direction: its value arrives through fast public charging, which makes the Kingdom’s charging build-out part of the product’s case rather than background infrastructure.
Opening orders without a price is its own signal. It lets the company measure demand before committing to a number, and it converts the premiere’s attention into a queue while the attention lasts. The price, when it comes, will do the positioning work the spec sheet has started: set against the imported flagships the figures invite as comparison, it will say whether Ceer intends to undercut the class it has entered or to charge as a peer.
The disclosures now arrive in commercial order. A price sets the market. A delivery calendar sets the plant’s first public deadline. And the 1,111-horsepower specification, published but not yet attached to either trim on offer, leaves the marque one more launch to stage.